| City of license | Plymouth, Massachusetts |
|---|---|
| Broadcast area | South Shore, Cape Cod |
| Branding | Money Matters Radio Today's Easy 99.1 |
| Frequency | 1390 kHz |
| First air date | August 8, 1955 |
| Format | Business talk; adult contemporary |
| Power | 5,000 watts |
| Class | B |
| Facility ID | 52837 |
| Callsign meaning | Plymouth or We Play Lovely Music[1] |
| Owner | Plymouth Rock Broadcasting Co., Inc. |
| Sister stations | WBNW, WPLM-FM |
WPLM (1390 AM) is a radio station broadcasting a split format of business talk, simulcast with WBNW (1120), and adult contemporary, simulcast with WPLM-FM (99.1). Licensed to Plymouth, Massachusetts, USA, the station serves the South Shore and Cape Cod areas. The station is currently owned by Plymouth Rock Broadcasting Co., Inc..[2][3] Most of the station's broadcast day is leased out to Money Matters Radio, owner of WBNW; Plymouth Rock generally airs its programming on the station during nights and weekends.
WPLM signed on August 8, 1955, with WPLM-FM being added on June 25, 1961.[4] The two stations simulcast all programming from the FM station's launch[5] until 1997, when the station began leasing out some of its broadcast day to simulcast WADN (now WBNW).[6]